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ŠKODA KODIAQ is getting ready for a guest appearance at this year‘s Tour de France grand finale. The new SUV by ŠKODA is set to lead the racers to the finishing line at the race‘s concluding stage next Sunday.

ŠKODA KODIAQ is currently in intense preparations for its appearance in the last stage of the Tour de France from Chantilly to Paris. Sporting a new image, the car is going to lead the pack along the legendary Champs-Elysées boulevard to the finish. And it will be carrying a truly prominent driver behind the steering wheel: the Irish former professional road racing cyclist Stephen Roche, winner of the Tour from 1987 and ŠKODA brand ambassador.

First photos of the new ŠKODA KODIAQ published by the Mladá Boleslav car manufacturer present the new SUV covered in white, grey and black camouflage. The red, grey and black edges of the new camouflage style inspired by ŠKODA‘s new design language and introduced together with three-dimensional elements had been designed and manufactured exclusively for the special appearance. Around 14.000 facets featured on the vehicle in total hint at the contours and character of the ŠKODA SUV boasting typical all-rounder qualities. It took four specialists 120 hours to apply close to 21 m2 of foil on the new ŠKODA KODIAQ, adjusting it visually to the Tour‘s Red Car, the ŠKODA SUPERB in the shade Corrida Red. The Red Car serves as a mobile control centre of the Tour de France and is used by the race Director Christian Prudhomme.

ŠKODA KODIAQ will make its run at the Tour de France still in disguise only to show itself to the world for the first time during its Berlin premiere on 1 September. A few weeks later it will be introduced at the Paris Motor Show. ŠKODA KODIAQ launches the Czech car maker‘s model offensive in the SUV segment. The KODIAQ is an embodiment of all the virtues typical of the brand, including a distinct design full of character as well as exceptional spaciousness of the interior, high degree of functionality and Simply Clever solutions.

With 4.7 metres in length the all-round SUV offers the largest boot space in its class and a customizable third row of seats. Extensive connectivity options, modern driver assist systems and future oriented infotainment are among the many highlights of the new ŠKODA KODIAQ, which will go on sale in early 2017.

The name ŠKODA KODIAQ originates from the species of Kodiak bears living on the eponymous island on the south coast of Alaska. Size, strength, sense of family and outdoor skills are character qualities shared by both the bears and the SUV by ŠKODA.

ŠKODA is supporting the Tour de France for thirteenth consecutive time as official partner. In addition, the brand is once again the sponsor of the Green Jersey worn by the leader of the point classification. At the same time, ŠKODA is the official vehicle partner of the race, providing a total of 250 cars as organizational and support vehicles as well as more than 50 team cars this year. During its almost three-week service the ŠKODA fleet will cover around 2.8 million kilometres. The 103rd Tour de France will take the riders over 3,519 kilometres in 21 stages.

Cycling holds special significance for ŠKODA, as it literally runs in the company’s blood. 121 years ago in Mladá Boleslav the company‘s founding fathers Václav Laurin and Václav Klement started with the construction of bicycles. At present Tour de France forms the peak of ŠKODA‘s extensive sponsorship activities.

Article source: www.skoda-auto.com

The ŠKODA Superb has increased its remarkable tally of industry accolades by adding The Telegraph’s ‘Best Family Car 2016’ title to its collection. The Superb was named as a clear winner in the 2016 Telegraph Car Awards – seeing off some of the stiffest competition in the sector.

Milton Keynes, 8 July, 2016: The Awards were judged by The Telegraph’s panel of road test experts with the findings based on a wide variety of factors including road tests, first drives and extended ownership assessments. The Superb was praised for its driving dynamics and high levels of equipment, with the panel highlighting its generous levels of interior space.

Commenting on the award, The Telegraph’s judges said: “You don’t even need to upgrade to the estate model to get huge practicality from ŠKODA’s Superb. Throw in a smooth ride, great safety credentials and low running costs and you’ve got a fantastic family car.”

This latest title comes in the same week that Auto Express named the Superb Best Family Car and Best Estate car as part of its 2016 New Car Awards. Since its launch last September, the third-generation Superb has won 11 industry awards in the UK – making it one of the most decorated cars in ŠKODA’s history.

The Superb range starts from £19,060 for the hatch version and £20,260 for the estate. Available with five trim grades, including the all-new SportLine variant - power outputs range from 120PS to 280PS, while transmission options include DSG automatic gearboxes and four-wheel drive.

Article source: www.skoda.co.uk

Between 2 and 24 July, cycling fans from around the world will be flocking to France to watch the hardest and most famous cycling race world – the Tour de France.

ŠKODA has been the official partner and official vehicle partner of the Tour de France since 2004, and will be supporting the event this year for the thirteenth time. The brand’s top model – the ŠKODA SUPERB – will be accompanying the Tour riders on their way to Paris, leading the field as the ‘Red Car’. ŠKODA is sending 250 vehicles to the most famous cycling race in the world. In addition, ŠKODA is once again the sponsor of the Green Jersey for the best sprinter.

“Cycling is of particular significance to ŠKODA: Laurin and Klement, the founders of the brand, began with the construction of bicycles 121 years ago,” explains Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “The Tour de France is the highlight of our cycling sponsorship. We are delighted to be supporting this event for the thirteenth year with our fleet of vehicles, and we are looking forward to an exciting course of the Tour de France.”

When cycling fans from all round the world are watching France in July, ŠKODA will once again be at the very front. The traditional Czech brand will be supporting the Tour de France this year as the official sponsor for the thirteenth time in a row. At the same time, the carmaker will be the official vehicle partner, providing a total of 250 cars as organizational and support vehicles for the Tour de France. The Czech company is also sponsoring the Green Jersey for the best sprinter for the second time. Between 2004 and 2014, ŠKODA was the partner of the White Jersey for the best young rider.

The ŠKODA fleet has been at the heart of ŠKODA’s activities at the Tour de France for many years. The main attraction is the ŠKODA SUPERB. The brand’s flagship will be leading the field of participants as the ‘Red Car’. Appropriately, the SUPERB saloon will be presented in striking ‘Corrida Red’. In addition, the car features a panoramic glass roof, which can be opened at the click of a button from the second row of seats, allowing Tour Director Christian Prudhomme to stand up in the back. This gives him an optimal view of the peloton before approving the start of each stage. In addition, the SUPERB has numerous technical features in order to perform optimally as a mobile control centre for the Tour de France. The saloon offers several radio channels, over which the Tour Director can gather information and issue sports or safety-related instructions.

During its three-week service, the 250-vehicle ŠKODA fleet will cover around 2.8 million kilometres. Since 2004, the total distance travelled during the Tour de France adds up to over 30 million kilometres. The fleet does not only consist of vehicles; ŠKODA’s Service Team will be working behind the scenes to ensure the 250 models are in perfect condition every day for the forthcoming stage.

After the FIFA World Cup and the Olympic Games, the Tour de France is the world's third largest sporting event. The 103rd Tour de France will take the riders over 3 519 kilometres in 21 stages this year. The Grand Départ takes place on 2 July at Mont-Saint-Michel. The riders will reach the Champs-Elysées finish line on 24 July.

In true Tour-de-France spirit, ŠKODA launches their ‘Meet the Vélo Family’ campaign. The idea behind this: Cycling is the most widely used and popular mode of travel in the world – two to four billion people regularly get on their bikes. Bicycle fans share this passion with like-minded people around the world. ŠKODA has also shared this passion since the founding days of the company: The history of the traditional Czech brand began with the construction of bicycles. As in any family, there are different roles in the ŠKODA Vélo Family. There is a cycling fan for each of the 21 characters – including the beginner, the tourist, the climber and the sprinter.

The ŠKODA Vélo Family’s home can be found at WeLoveCycling.com where visitors can read exciting stories from people around the world who share their passion for cycling. On the website, there are also funny emojis and GIFs by ŠKODA – “ŠKODAJIS” – and a raffle with fantastic prizes. Fans can also find out which member of the ŠKODA Vélo Family they are in an interactive quiz.

Cycling is a cornerstone of ŠKODA’s sponsorship strategy. In addition to the Tour de France and the Tour of Spain ('Vuelta'), the automaker supports several other international cycling events, and numerous national and international grassroots cycling events. ŠKODA’s extended product range includes bicycles and related accessories.

Article source: www.skoda-auto.com

ŠKODA is beginning its major SUV campaign with the ŠKODA KODIAQ. The 4.70-m-long SUV is a real all-rounder. It offers the largest boot capacity within its class.

With the optional third row of seats, it has yet another unique selling point in the segment. The ŠKODA KODIAQ represents all of the brand’s strengths – expressive design, a high degree of functionality and many ‘Simply Clever’ features. With the ŠKODA KODIAQ, which will go on sale at the beginning of 2017, new emphasis is being placed on infotainment, assistance systems and connectivity.

With the ŠKODA KODIAQ, ŠKODA is entering a new market segment that is growing quickly across the world – the large SUV class. With this campaign, the company wants to engage new customer groups, increase its market shares and further strengthen its position in international markets. The ŠKODA KODIAQ demonstrates where ŠKODA stands today, and it also points to the future – with a variety of new technology and future-oriented features in terms of connectivity, including mobile online services for the best information and safety.

“Our new ŠKODA KODIAQ SUV is a great all-rounder,” said ŠKODA CEO, Bernhard Maier. “It combines an active sense of vitality with the brand’s classic qualities – a high degree of functionality and an outstanding amount of space. As always, in the design process we have focused on offering a little bit more car, and as a result, the best vehicle in the segment. In addition, with its emotive design, the ŠKODA KODIAQ is a strong presence on the road.”

Full of character: transfer of design language into the SUV segment
Even at first glance, the ŠKODA KODIAQ is a true ŠKODA: with a design that is full of character and emotion, and thereby brings the brand’s new design language into the SUV segment. In day-to-day use, it offers a variety of qualities for family, leisure and business. Whether as a five- or seven-seater, the ŠKODA KODIAQ has plenty of space for everyone and everything. In addition, with a capacity of up to 2,065 litres, the five-seater boasts the largest boot within its class. The longitudinally adjustable rear seats come as standard, the backrests can be tilted as required.

Ease of use, excellent workmanship and the ‘Simply Clever’ philosophy are ŠKODA’s defining characteristics. The ŠKODA KODIAQ introduces new and extraordinary concepts, including plastic door-edge protection that deploys automatically to avoid damaging the vehicle in garages or car parks. There is an electric child safety lock for the youngest passengers as well as a sleep comfort package with special headrests for long trips.

At the top of the segment: connectivity solutions
With innovative connectivity solutions, the ŠKODA KODIAQ is at the top end of its segment. The infotainment elements originate from Volkswagen Group’s second-generation Modular Infotainment Matrix. They offer numerous functions and interfaces, and are all equipped with capacitive touchscreens. The top-of-the-range Columbus and Amundsen systems come with a WiFi hotspot. As an optional extra, there is an LTE module for the Columbus system – it establishes an Internet connection using the fastest mobile communications standard currently available. Passengers can use this to browse online and send emails using their mobile phones and tablets to their hearts’ content.

The new mobile online services from ŠKODA are compatible with LTE, and are divided into two categories: the Infotainment Online services provide information and navigation, and the Care Connect services provide breakdown and emergency assistance. The eCall emergency button, which will be required for all new cars in Europe from 2018, is already now part of the Care Connect service. Other online services run via the ŠKODA Connect app. They can be used to check, configure and find a car from afar via a smartphone.

The ŠKODA KODIAQ reaches a new level when it comes to the intelligent pairing of car and smartphone. The SmartLink platform, with Apple CarPlay, Android Auto, MirrorLinkTM and SmartGate, is optional for the entry-level Swing infotainment system. SmartLink is a standard feature for more advanced infotainment systems. The Phonebox with inductive charging connects the smartphone to the roof aerial and charges it wirelessly.

Reliable support: driver assistance systems
In the ŠKODA KODIAQ, a wide range of driving assistance systems is available. The Area View cameras, new for ŠKODA, display the car’s immediate surroundings on the monitor. When a trailer is attached to the large SUV, the Tow Assist system takes over manoeuvring when reversing slowly. The new predictive pedestrian protection function complements Front Assist. Parking Distance Control with braking function, also new, provides support with parking manoeuvres – the ŠKODA KODIAQ brakes automatically as soon as it detects an obstacle.

Furthermore, additional driver assistance systems are available for the ŠKODA KODIAQ. They keep the car at a safe distance from vehicles in front, make it easier for the driver to change and stay in lane, alert the driver to important traffic signs and assist when parking.

Powerful and agile: engines and chassis
When the ŠKODA KODIAQ launches at the beginning of 2017, there will be a choice of five engines: two TDIs and three TSIs. The most powerful petrol engine, the 2.0-litre TSI, provides dynamic driving performance with a power output of 132 kW (180 PS); it works just as efficiently as a lower capacity powertrain thanks to a newly developed combustion process. The high proportion of high-strength steel in the body makes the ŠKODA KODIAQ unusually lightweight – another important factor in its efficiency.

A range of technology is available for the transmission – six-speed manual gearbox, DSG transmission, front-wheel drive and all-wheel drive. The large SUV from the Czech Republic negotiates all types of streets in a balanced and comfortable, yet dynamic and nimble way. The driving experience becomes even more appealing when the car features Driving Mode Select and the new Dynamic Chassis Control (DCC). Using these, operation of the steering, accelerator, DSG transmission and suspension can be configured in multiple modes.

The new ŠKODA KODIAQ feels equally at home on rough terrain. Upon reaching the end of the road, the off-road mode supports the driver when using four-wheel drive. At the touch of a button, all the relevant systems – engine management, assistance systems, electronic chassis systems, such as ABS and ESC, as well as the suspension if combined with the optional DCC – automatically adjust to off-road conditions.

Article source: www.skoda.co.uk

ŠKODA strengthening activities in areas of ‘Company-wide digitization’, ‘Connectivity/Connected Car’ and ‘Future Mobility Concepts’. Digitisation plays key role in every area of ŠKODA Strategy 2025.

ŠKODA is strengthening the organisation with the new field of ‘Digitisation’. In doing so, the Czech car maker is creating an important prerequisite to generate the solutions in response to technological change. Under the topic of digitisation, the main tasks include developing new products and mobility services. In addition, the field will strengthen the entire company in preparation for digital transformation.

“For decades, innovations in digital technology have been setting the pace in many areas of our lives and our industry,” says ŠKODA CEO Bernhard Maier. “This development is happening with such force and penetration that it dwarfs everything the industry has experienced in the past. The car is only a part of the broader revolution. By utilizing innovative technologies we will make our customers’ lives on the road easier, more effective and more interesting.”

Digitisation is a key action point under ŠKODA’s recently announced Strategy 2025. As a cross-function, this will involve all areas of the company - from the education and training of the workforce, vehicle development with the aid of modern virtual reality and 3D technologies, to car production according to guiding principle of industry 4.0. In the future, digitisation will have an increasingly strong influence on ŠKODA’s traditional business sector of automobile manufacturing.

Article source: www.skoda-auto.com

The ŠKODA Superb has increased its remarkable tally of industry accolades by adding The Telegraph’s ‘Best Family Car 2016’ title to its collection. The Superb was named as a clear winner in the 2016 Telegraph Car Awards – seeing off some of the stiffest competition in the sector.

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